Dryness is the most common skincare complaint among British women, followed by closely by dullness and dark under-eye circles. Redness is also a top issue for those women surveyed.
Research conducted by Japanese skincare brand Hado Labo Tokyo quizzed 1,000 women aged 35 and over and found that only one in 10 were happy with their skin.
The brand’s findings also revealed the impact that two years living through coronavirus has had on our skincare routines. Almost a quarter of said they dropped their skincare routine during the coronavirus pandemic, though 18% reported their commitment to their skincare routine has improved.
The report also found that 68% of British women take time out of their day for their skincare routine, with more than half following a cleansetone-moisturise routine, and 38% using a scrub or wash followed by a moisturiser.